Online Marketing

Online or digital marketing is the promotion, distribution, and selling of products and services on the internet. 

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Let us dive into our journey by defining who is our target persona. We will use this online tool from Hubspot to help us identify them, here is the link, Hubspot Persona Tool. Why this is important? I did not follow this step before and it got me nowhere. Then I realized that to know what to say and how to say our pitch we need to know who is our persona. 

After defining our target persona, we will next plan our move. One important thing in entrepreneurship is that we need to add value to our product or service. We need to know and emphasize why we offer our product to our avatar. Why would they buy it? 

In digital marketing, there are at least 11 types.

1. Content Marketing through Blogging 

2. Search Engine Optimization (SEO)

3. Social Media Marketing

4. Pay Per Click (PPC)

5. Affiliate Marketing

6. Organic Advertising

7. Marketing Automation

8. Email Marketing

9. Online PR

10. Inbound Marketing

11. Sponsored Content

I will focus on content and social media marketing. We will execute a 21-day campaign. We will use organic search only as I am not prepared to spare some amount yet. But you can use paid promotion. You may dig into others that you may think will best serve your business purpose. 

Then we put our planning into place. Here is a downloadable form for our campaign.

After filling in the form, we will then execute the plan. We can use scheduling tools for Facebook and Instagram. How to do it? Watch this video. 

Along the 21 days, we need to see which post is working, which is through the insight of the page account. It is said that whatever can be measured can be improved. At the end of the day, we need to focus on our key performance indicator. In my case, it is conversion. Without sales, I fail.